CrossFit HG3‘s official opening and launch was coordinated by Different PR as I prepared the proposal, over saw planning and the complete programme of activity for the newest fitness centre to open in North Yorkshire, bringing the popular CrossFit strength and conditioning routines to Harrogate’s Pannal Business Park.
The public relations service was on a project basis covering the pre-event promotion, on-hand support over the open weekend (May 7-8 2011) and the post stories from both a business, profile and sponsorship angle.
I generated the proposed package for the event- A proposal for CrossFit HG3
The coverage that was achieved is below;
The Event was also featured on regional ‘What’s On’ websites;
For the business angle I took the photos and issued the release to the press see the image below of Founders Andy Ruddick, Peter Davis and Gent Visick site agent Nick Prescott.
I worked closely with the CrossFit HG3 chosen charity of the year, Martin House Hospice. Over the open weekend CrossFit HG3 collected donations while offering free taster sessions. Along with publicising the event on social media I arranged for the CrossFit HG3 banner to be placed along the main road at Pannal Golf Club. Attendees were invited from other CrossFit affiliates as well as the local residents and the public who had register interest on its website.
As Different PR also represents the Pannal Buisness Park’s PR interest, the addition of the gym to the Harrogate site was publicised from a business angle. Gent Visick welcomed the CrossFit HG3 to its new base to Unit 6B.
The post event coverage we achieved is below including the news release I wrote to round-up the package and work with CrossFit HG3 and its support of local charity Martin House Hospice.
News Release here Marty Bear Workouts For CrossFit Funds
Marty Bear helping to celebrate the open weekend, and really working for it fundraising from CrossFit HG3.
Marty Bear even took advantage of the taster sessions… YouTube
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